Social Media MGMT

Making Bread Interesting.

The Project.

Holsum is Puerto Rico's largest and most beloved bread company, featuring a wide variety of breads, snacks, cakes and doughnuts.

HYPRWRKS was asked by Holsum to manage and realize a complete revamp of their Facebook page, in addition to creative content development, food photography and styling. We took to the root of it all and delivered an on-going brand evolution, focusing on the brand's essence; "Saborea La Vida." By highlighting these two aspects, we we're able to steer the brand's communication and content towards moments worth sharing — simple pleasures in the everyday, food porn and daily hacks, or #Truquito, to make bread that much more enjoyable.

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