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Dulce Caña

NoCal Sweetener

The lighter side of sweet.

The Project

Dulce Caña is Puerto Rico's first and premiere sugar manufacturing company, leading the market with over 6 different sugar products and being a beloved household brand.

HYPRWRKS was hired by Dulce Caña to realize a complete brand-build and design of their 0 calorie sweetener product, NoCal. From the product's core essence and brand strategy, to their naming system, branding and packaging.